ODD by Pull&Bear - A new perfume
A while ago, me and my team (Mariale Guerra and Estefania Blondet) pitched and presented a new fragance proposal for PULL&BEAR’s fragance line. P&B is a well-known international clothing and accessories brand, that targets young, urban and trendy boys and girls. It recently adopted a new logo and store model.
Our proposal was inspired by their new brand identity and target approach. It included the naming, logo, bottle, packaging, poster, flyers and in-store stand design. We also planned and designed an event to launch the new fragance to press and influencers from around the world.